Recently, we got word that ExpressVPN has teamed up with HP in a promising partnership that could benefit both parties.
HP’s PC users are in for a treat, as ExpressVPN aims to provide them with protection for their online privacy and an enhanced level of security by embedding a free 30-day trial of the ExpressVPN experience within certain models of HP laptops.
The importance of having a VPN
There’s a huge slice of the market that consists of computer users who don’t even know what VPN stands for, let alone being aware of the implications (and benefits, obviously) of having a reliable VPN packed and ready for action on their devices.
There’s a chance that people who buy a brand-new laptop are at their first contact with PCs, so it’s important that they have it at its best for as long as possible, before learning to “fly solo.” The partnership between ExpressVPN and HP is aimed not only at helping computer users protect their online privacy and keep their security at optimal levels but also help them understand how a VPN can do all that and teach them how to trust such a service with protecting their security in the first place.
Only a select few will benefit from the offer
For now, only HP’s Spectre x360 13 laptop will benefit from this partnership, meaning that only this model will encompass the integrated ExpressVPN experience 30-day trial. The good news is that this starts today.
However, for those of you who aren’t about to purchase this specific model of laptop, you shouldn’t be disappointed since the list of models is far from being done; that’s right, more models will be added to the list of eligible devices in the next few months.
Not just a simple installation, but deep integration
We can all agree that at first, this didn’t sound exactly impressive; a 30-day free trial of ExpressVPN for those who buy a $1,500 computer sounds like buying a car and getting a free keychain on the side, but that’s not all there is.
The 30-day free trial of ExpressVPN won’t be just your standard pre-install, but the service will allegedly be “deeply integrated” within the computer. According to the press releases, this integration took “many months of work for both teams to complete” and it also included a “rigorous security review process” so we can expect something that’s nothing short of amazing from this scenario.
The inside scoop
Reportedly, the ExpressVPN app will be prominently placed on the computers’ taskbars and in various other locations, alongside Windows-specific icons like Microsoft Edge, Explorer and the such, in an attempt to grant the app a whole new level of visibility.
Furthermore, HP PC users who will even attempt to establish a connection with an unsecured wireless (Wi-Fi) connection will be prompted to secure their connection with the aid of ExpressVPN. After launching the app, these users will receive an invite to try this exclusive 30-day free trial of ExpressVPN.
A VPN industry debut
It’s not uncommon for, say, antivirus software solutions to be bundled with computers, so that when you purchase a new PC you also receive a subscription to the antivirus/antimalware service. However, no “deep integration” has been noticed with those promotions.
Which brings us back to our scenario: such a partnership like ExpressVPN and HP have teamed up for is a premiere for the VPN industry, both for the 30-day trial that’s offered to those who purchase new HP computers and for the deep integration of the service within the device that it is destined for.
Note that this partnership started today and only includes HP’s Spectre x360 13 laptop for the moment, but the integration will be available for many other HP computer models in the next months.